This seminar will aim to deploy business and marketing tools to career management via building and maintenance of a personal brand. Approximating the brand building strategies, we will look at:
1) VALUE FOR ME: What do I want to do professionally? How does it fit to my ambitions, plans, personality, skills? - In this session, we will try to discover what is that one best place on the job market where I'd like to be. Many participants may have discussed this with career advisors or other mentors, so it will be interesting to compare examples. And once we have figured out what we want, let's look at the other side
2) VALUE FOR CUSTOMER: What is the jobs marketplace like? What do I have to offer that is unique, differentiated, and desired? What is my value proposition? - Knowing what is it that the market wants (and how to offer it!) may be a rather difficult task for a beginner, but we'll make the tiger look smaller. Again, it will be interesting to apply business model tools to extract the most of the value. We will discuss unmet needs, Kano model, etc.
3) BRAND KEY: Looking at examples of various brands - successful and not - how do I make sure that my personal brand on the job market is developed and managed properly? How to make sure the positioning is successful? - today we'll put together all pieces of a brand key - for your brand. A strong brand key is a good sign for a brands' success on the marketplace: let's make it work for you - on the job marketplace!
4) Time to touch on any additional points that may be interesting (depending on participants), questions, sharing experiences, etc.
Dates of the online meetings:
- 04.12.2019, 18:30-20:00
- 11.12.2019, 18:30-20:00
- 18.12.2019, 18:30-20:00
- 08.01.2020, 18:30-19:30
PhD Katarzyna Kita-Tokarczyk
PhD Katarzyna Kita-Tokarczyk graduated with MSci and PhD in chemistry at the Jagiellonian University in Krakow, in the meantime she also studied in the USA as Fulbright scholar and briefly in Spain, through a government academic collaboration program. Her scientific career began in Switzerland, where she was post-doc and lecturer, and continued as Senior Research Fellow in Leeds, UK. Later, she led projects, teams, and strategic growth areas in industrial R&D sectors for cosmetics, household care and chemicals, at Unilever and Clariant. Presently she works as Innovation Black Belt at Clariant, leading innovation projects with high strategic importance for the business. From the technical standpoint, Dr. Kita specialized in physical chemistry of materials typically used in cosmetics, cleaning products, as well as polymer composites and innovative materials for various applications.
The proposed topic of the seminar will be building and managing an own brand at the job marketplance, using marketing and business tools. The discussion will aim to encourage all participants to invest in their own brand, build a brand key to differentiate them on the job market, and to successfully manage their brand's perception. We will use business examples of commonly known brands, and discuss what lessons from product positioning can be learned when building our personal brand, and why should this help to find a job? We will use tools applied commonly in many sectors of industry and innovation, and discuss the speaker's real-life experiences from various institutions and countries.
LinkedIn profile of the Mentor